But when a Wal-Mart store sucks, it is absolutely, positively the direct result of the store manager. You see, at Wal-Mart, their bonus is based on store profit. So, the more sales they have, the more profit they make. To make more profit you either sell more stuff, or you cut costs. Guess which most managers choose? That's right, costs. It's the culture of the company to cut costs. Wal-Mart associates are fanatical about cutting costs. To the point of obsession, really. One easy way to cut costs is to reduce the number of employees. It wasn't uncommon on a Sunday morning when I worked at a store in college to be only one of two people covering all of hard lines. This is everything that's not clothes.