The Sigil
Mr. 3000 (Words per post)
Re: Re: Re: Re: Re: I want more Vile!
1.) Will the 25% that prefer peanut buy plain?
2.) If you don't take them off the shelf, will the 1% stop buying altogether?
If (2) is "no" then it really doesn't matter.
If (1) is "yes" and (2) is "yes", then:
A.) You leave the peanut M&Ms. you now have 99% instead of 100% (a loss of 1%) of the market buying.
B.) You remove the peanut M&Ms. All those buying peanut buy plain. You have 100% of your market buying.
From a pure marketing standpoint, given the choice between A and B, you should choose B.
If (1) is "no" and (2) is "yes", then:
A.) You leave the peanut M&Ms. you now have 99% instead of 100% (a loss of 1%) of the market buying.
B.) You remove the peanut M&Ms. All those buying peanut stop. You have 75% of your market buying.
In this case, you should choose A.
The other variable will be discussed in my next post, but clearly, there ARE those who are cancelling subscriptions/boycotting M&Ms. Thus, the question becomes, "will those who like peanut buy plain?" Well, those who claim to like peanut M&Ms have, for the most part, been buying "plain M&Ms" up until the last year (when "peanut M&Ms were introduced") , so there's no reason to think they wouldn't go back to doing so.
--The Sigil
That depends.MeepoTheMighty said:
So if 75% of your customers like plain M&M's, and 25% prefer peanut M&M's, it makes sense to drop the peanut M&M's if 1% of your customer base complains about there being peanut M&M's on the shelf?
1.) Will the 25% that prefer peanut buy plain?
2.) If you don't take them off the shelf, will the 1% stop buying altogether?
If (2) is "no" then it really doesn't matter.
If (1) is "yes" and (2) is "yes", then:
A.) You leave the peanut M&Ms. you now have 99% instead of 100% (a loss of 1%) of the market buying.
B.) You remove the peanut M&Ms. All those buying peanut buy plain. You have 100% of your market buying.
From a pure marketing standpoint, given the choice between A and B, you should choose B.
If (1) is "no" and (2) is "yes", then:
A.) You leave the peanut M&Ms. you now have 99% instead of 100% (a loss of 1%) of the market buying.
B.) You remove the peanut M&Ms. All those buying peanut stop. You have 75% of your market buying.
In this case, you should choose A.
The other variable will be discussed in my next post, but clearly, there ARE those who are cancelling subscriptions/boycotting M&Ms. Thus, the question becomes, "will those who like peanut buy plain?" Well, those who claim to like peanut M&Ms have, for the most part, been buying "plain M&Ms" up until the last year (when "peanut M&Ms were introduced") , so there's no reason to think they wouldn't go back to doing so.
--The Sigil