There is a section in the DM guide Know your players. it describe the common interest of players.The typical problem player does not listen. I can describe endlessly, and they won't care.
The players just "imagine" in their own minds everything is weak and easy....but they still get huge rewards and loot.
I was hoping for more basic in game examples, not all the vague high and fluff stuff.
L
Acting
Exploring
Instigating
Fighting
Optimizing
Problem solving
Story telling
Try to know what appeal them, and what you like to offer.
I read in your comments a total disconnect between your preferences and yours players preferences.
some readings can help fill the gap, but you may have to find new players.