Swarmkeeper
Hero
I'm of the stance that the intent of the spell is to get out of a situation with one or more enemies breathing down your neck as a blast goes off. Moving just 5 to 10 feet (or even 0 feet!) doesn't really jive with that intent.
Also, this:
Also, this:
I'd rule that they take the damage. I think that makes most sense with the thematics and the intended function of the spell. I don't want it to double as an AOE damage spell centred on self by the caster 'teleporting' in place. I would of course inform the player about this ruling before they commit to the action.