Crothian said:
Out of curiosity, for those of you who feel the apology from Avalanche wasn't enough to fix this situation, what do you feel they should do to correct it?
Simple.
Easy.
Tell us the truth. And after that, try a legitimate apology.
1. If the e-mail was directed at Simon Collins and EN World, then simply ADMIT it. If this is the case, then give an apology.
2. If Steve Creech was really the one that the e-mail was about, then ADMIT it, as opposed to "some other person with the first name of Simon" and such. The quotes he used mirrored Steve's own (but butchered a tad), and an apology should be made to Steve.
3. Admit the fact that this representative dearly wanted positive reviews when offering free review copies. It is clear in the first e-mail that this was the case. The second e-mail attempts to refute this, but then hints that a degree of censorship should be used with reviewers that get free copies. Either way, juat admit what was meant in those e-mails and don't dance around it.
4. While you're at it, try and listen to your customers that are sick of the covers you produce. Granted, the few thousands of members here won't have a great impact on your sales with their wallets, but our opinions to our gaming groups, friends, and hobby stores will carry far. Why not listen to the desires of your customers?
I'm not wanting AP to jump through hoops -- I just want honesty. At *some* point in the second e-mail, a lie was told (maybe not every statement was a lie, but at least *one* was), and admitting to one's mistake is the _best_ way to fix a problem. The four things I listed above won't require blood, sweat, or tears -- just truth and simple business logic.
Any man and any company that can come to the public, admit the truth, and then truly apologize is one that I will forgive in an instant and have a certain amount of respect for.