Intolerable!

Darrin Drader

Explorer
This issue, this column will contain both an obituary and two birth announcements. It also contains all the assorted gobbleygook that normally floats to the top . . .

This is the LAST ISSUE OF STRATEGIC REVIEW. But harken well, BETTER THINGS ARE IN THE OFFING!! The Strategic Review will not be forgotten; much of it will live on, in the pages of THE DRAGON. (Fanfare and drumroll.)

For some time now, we have felt that our title was somewhat misleading, particularly so since we have drifted deeper and deeper into fantasy and science fiction, not to mention swords & sorcery. The drift occurred as a result of what YOU, the readership, have indicated to us that you wanted. We were turned down by the Post Awful on our application for Second Class mailing privileges because SR had too high a content ratio of our material; articles about our games, etc. We had become a dyed-in-the-wool house organ. We decided to leave the house-organ field to the rest of the pack, and fulfill a crying need of the hobby: a good, well produced objective and visually stimulating magazine devoted to gaming in Fantasy, Swords & Sorcery, Science Fiction and role-playing games. This put us in a bind, though, because it means we have to exclude a lot of good stuff, and neglect a good deal of the wargaming field, which does not deserve to be neglected. Therefore, the following decisions have been made.

First, we have formed another division of TSR Hobbies, Inc.: TSR Periodicals. Second, TSR Periodicals will produce TWO magazines; one devoted to S&S, Fantasy, Sci-Fi and roleplaying games, and the other to deal with the established types and periods of wargaming. Both will be featuring some of the finest writers around.

THE DRAGON will be our magazine of fantasy, s & s, sci-fi, and roleplaying games, including DIPLOMACY. (It will feature a PBM game played by some of the best players in the country, refereed by Len Lakofka.) Boardgames will not be neglected, and will get regular coverage. Miniatures will also be a feature. The criteria is not the means, but rather the subject matter
We are doubling the size, to a whopping 32 pages. To go along with the renovation, we will be using lots of color. THE DRAGON will contain the familiar MAPPING THE DUNGEONS, and the DM listings, as well as WARGAMING NEWS, CREATURE FEATURES, MIGHTY MAGIC MISCELLANY, and thecolumn you are now reading.

The first DRAGON, due in June, will feature an exclusive Fafhrd story by Fritz Leiber, an article by M.A.R. Barker, a piece by Larry Smith as well as The Khitan Armies, by Scott Bizar, and the first installment of a fantasy novel by Gary Gygax, to be serialized exclusively in its pages.

LITTLE WARS, the second magazine, will be a magazine for miniatures enthusiasts, but will not neglect boardgames either. It will have battle reports, game analyses, book and game reviews, figure reviews, as well as weapons data, uniform information, OB’s and ‘zine reviews. It will cover every environment and period playable: Napoleonics; WW II, Ancients, Thirty Years War, ECW, ACW, Naval of all periods, Air, Hundred Years War, WW I, Medievals. American Revolution and all the rest, irregardless of whether boardgame, miniature or anything else. LITTLE WARS will be the same size as THE DRAGON and just as colorful Both LITTLE WARS and THE DRAGON will be published bi-monthly, on alternate months. The first LITTLE WARS will contain an objective, truthful and unbiased “History of Wargaming.” (In contrast to a couple of less than honest or truthful versions recently published by others.) It will also feature a major article on the Viking Expansion, as well as other pieces by the best in the hobby.

These changes have necessitated a price increase to $1.50 per issue, with a six issue sub costing $9.00. All subs will be mailed First Class, which means no more waiting on the whims of the Post Office. Dollar for dollar, you will get the same amount of material for your money; double size for double price. The advantage is that you will have a much improved publication, with color and better graphics STRATEGIST’S CLUB news will be inserted on a separate sheet, along with the coupon, for the benefit of the people already having subs. However, please note that we intend to do away with the coupon concept, as we are aiming for a lot o over-the-counter sales. When the coupon has been eliminated, we will send SC
news to the members under separate cover.

This leaves us with one item; current subs. After much discussion, and not a few die rolls, we think we have hit upon a fair and equitable solution. As of Feb. 25, we have refused any multi year renewals or subs. As of April 1, we will refuse all renewals and subs to SR, and only accept DRAGON or LITTLE WARS subs, at the new rate. All existing SR subs will be converted to DRAGON subs at a 3/2 ratio. That is, for every three SR’s left, we will send two DRAGON’s. For the money spent on a SR sub, you will get much more via THE DRAGON. The old price for SR entitled you to six, sixteen page ‘zines, for a total of 96 pages. This way, 48 pages of SR (three issues) gets 64 pages of THE DRAGON, 96 gets 128, and so on. If you wish to convert your sub to LITTLE WARS instead, please write us to that effect. Subs with less than three issues left will receive THE DRAGON#1 only.

TSR Hobbies, Inc. has added yet another member to the staff; David Megarry, designer of DUNGEON!. Dave is no stranger to the field; some years back, he was part of UTR Production, creators of GUERRILLA WAR. Originally from St. Paul, he came to us via Boston, More biographical data will be forthcoming in an upcoming issue of THE DRAGON. Mike Carr, designer of FIGHT IN THE SKIES, is due to join TSR in April. Best known for FITS, Mike formed the FITS Society, and publishes their ‘zine, AERODROME. More background on Mike will accompany the data on Dave. Work proceeds apace on LITTLE BIG HORN, watch for it. It will be a realistic, yet fun and fast playing boardgame simulation of George Armstrong
Custer’s last campaign. If played well by the Cavalry, it might not be his last. Also coming along well is Fritz Leiber’s and Harry Fischer’s LANKHMAR. The map promises to be another beautiful eye-catcher, ala EPT. Watch for it around.

MINI-FIG and THE OLD GUARD are hard at work, on our D & D and EPT figure lines, respectively. No release dates have been set yet, but you can be sure that we’ll let you know when they are. We can promise that they will be of the highest quality, made to order for the growing field of fantasy miniatures buffs. WE GOOFED! We erroneously priced Gladiator at $6.00; it should be $4.00. Mea Culpa . . . Dave Sutherland will be joining us as staff artist in April. Readers of SR and owners of D & D and the supplements should be familiar with the fine quality of his work, and his will be a welcome addition to our staff. Dave is yet another Twin Cities refugee, to add to our growing total of them. By the time he and Carr join, fully half of our people will be Twin Cities expatriates, three of which are named Dave. I wonder if we are seeing the beginning of a trend . . .? The Dungeon is open for business, tho’ we won’t have our Grand Opening, until April, because we seem to have a problem in receiving the inventory we ordered. When the inventory is complete, it will be the most complete line of’ wargaming goodies in the Midwest. Y‘all stop by, hear? Music is capable of setting the mood for any endeavor, and playing D & D is no exception. If the music is good enough, it can add immeasurably to the expedition/adventure, and sometimes helps keep rowdy parties quieter and more manageable. Rick Wakeman has two albums that are particularly noteworthy in that respect; they also treat the listener to some good fantasy in their own right.The two I refer to are “Journey to the Center of the Earth” and “Myths and Legends Surrounding King Arthur and the Knights of the Round Table.” Another of his that is suitable is “The Six Wives of Henry VIII.” Another artist is There is an excellent “underground” comic that has made a significant contribution to S & S out now. It purports to be 24 issues in length, in its entirety, and may set a new trend in story telling. I refer to FIRST KINGDOM, by Jack Katz. The first three volumes are now available, and well worth looking for onyour stands.

Of course, there are literally dozens of goodies floating in our cauldron, games and rules manuscripts, as well as other projects bubbling in the depths. But as every good cauldron stirrer knows, you just can’t hurry some things up: some creations are the products of more attention and preparation than others. Hope you like the menu . . .

Hey TSR, thanks for cancelling my favorite magazine of all time in favor of something that does not provide an emphasis on board games or strategic games. I can't believe that you're cancelling this institution after 202 issues! It's unconscionable! You just ruined my childhood (which has been over for the better part of two decades) and gave us a price hike to boot! I refuse to read this new magazine called The Dragon (man, what an uninspired title) and I will not continue to feed your corporate greed with my dollars!
 
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202 issues? TSR was cancelled after only 6 (and for those who don't know and want to revisit -- they are all on the Dragon 1-250 CD). Hard to get emotional about that.

Nice try, though.
 

I understand the point but...

Interesting that "this has happened before", but there is an important distinction for me - and I suspect for many others as well: at that time the replacement was specified in detail, today we just vague words that something is coming. I'm sorry but a lack of timely information that really tells us what forthcoming to replace Dragon and Dungeon is a big issue right now. WotC is not being upfront about everything and that smells... Bad news followed by vague assurances of something better online is a poor way to treat customers. Period.

Besides, changing the medium itself is an issue too. Personally, literature is best enjoyed in hand, not online - I am not alone with this sentiment. Downloads that we could sort and print may save this project, but issues on online access and payment methods must be discussed.

I have noticed, since the mid-90s that corporations are making a habit of treating both employees and customers with increasing levels of contempt, and then try to make up with the phoney "warm fuzzies" or neutral words. Most customers are smarter than that. Any business that wants to survive has to listen to its customers and be able to think beyond the next quarter. Sharp shifts in business usually spell trouble.

There is no valid reason to not have launched the online service as a pilot project, keep Dragon and Dungeon for a while, and publicize the notion of replacing the hardcopy periodicals with the online service. Some open experiementation that included consideration towards the majority of customers would have been wise. Lost leaders and other short investments towards maintaining customer's interest is smarter. Better than empty words. Is WotC that small and amateurish that they could not have handled this better? I hope for their sake this was a "biiiiiig ooops" and they hustle to get out the real information customers want to see to make up for all the upset.

I agree that some ppl have been overly dramatic. That isn't the point. WotC has, without valid justification in the eyes of the customers it hopes to retain in order to stay in business, dumped an icon and its partner. Their silence is infuriating a whole cadre of gamers - and that cadre is not a tiny minority either.

The general anger is justified, and WotC has to act quickly to present something of genuine substance before it truly annoys and alienates its customers. The clock is ticking and the internet is alive and kicking.

BTW: Paizo, for their part, handled this whole affair in an infinitely superior manner. Kudos to them. I will regard them much more favourably for it!
 
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Winterthorn said:
Interesting that "this has happened before", but there is an important distinction for me - and I suspect for many others as well: at that time the replacement was specified in detail, today we just vague words that something is coming.

Not true. The time for the actual cancellation of Dragon and Dungeon has not arrived. We just got an early notice that it is going to happen. At the actual cancellation, we will in fact see the specific of the replacement in detail.

What should have been viewed as a positive (the early notice of a change) has been blamed instead as a negative (the lack of specific at the time of that early notice). They COULD have done it just like last time - tell us about the notice of cancellation along with specific on the replacement in the last issue itself. And, perhaps they should have, since their attempt to offer advanced warning didn't help them.
 



Mistwell said:
Not true. The time for the actual cancellation of Dragon and Dungeon has not arrived. We just got an early notice that it is going to happen. At the actual cancellation, we will in fact see the specific of the replacement in detail.

What should have been viewed as a positive (the early notice of a change) has been blamed instead as a negative (the lack of specific at the time of that early notice). They COULD have done it just like last time - tell us about the notice of cancellation along with specific on the replacement in the last issue itself. And, perhaps they should have, since their attempt to offer advanced warning didn't help them.

I may have not expressed myself well there :) It is true that they gave us advance notice. And I agree it hasn't worked as they may have hoped. However the advance notice came as a bomb for many customers, not a trial balloon. Customer relations is a tricky thing, and bombs certainly don't win anyone over. So I think damage control is required. Indeed, I think Paizo trumped WotC in the customer relations department. It would be good of WotC to offer a bone of substantive info that the majority of us would appreciate at this point. Is it too much to ask WotC to match Paizo in handling customers smoothly on what may be an inevitable change to an iconic product so many of us were used to?

I'm looking at all of this from the PoV how customers should be treated. I will miss Dragon in particular and I remain skeptical regarding what of quality could be accomplished online that would exceed the value of hard copy. This development is less than 48 business hours old, and I favour giving WotC a chance to make-up - the optics look bad right now, but my knowledge of the situation is limited so I will wait and see what's next...
 
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WARNING - You've probably read all this before about 23 times. But not by me. The general gist of it is that if the WotC press release was more like the statement at the start of this thread, I think people would be too busy drooling over the [AMAZING PRODUCT] to complain about the end of the magazines. The rest is fancy nonesense...

That Strategic Review blurb was excellent... it immediately announced the replacement product and explained it in great detail. This would have worked perfectly well on the Internet as a press release today.

The recent WotC press release, and the spin that followed it, was excreable. The follow-up project is not even defined, and we don't even know if it's really a follow-up or if it was something they were planning to do anyway. As far as I can tell, they saw Paizo doing too good a job on it, so they killed it to avoid being (winning) competition for their own product. To use a mythological reference, it's like Saturn eating his young (note the comparision is meant to be more one of repulsiveness and stupidity than morality, so don't wave that ad absurdem stick at me).

A WotC press release of any quality would have said something like, "DUNGEON and DRAGON may be gone soon, but let us take this opportunity to announce [AMAZING PRODUCT]! This [AMAZING PRODUCT] allows you to [DO THIS AMAZING THING] and [ANOTHER AMAZING THING], all without getting out of your chair! [AMAZING PRODUCT] will have these features:

[Bullet list of 3-5 AMAZING FEATURES]

Unfortunately, we only get a vague announcement that Something Amazing is coming up, with no idea of its timetable or if it will really be Dungeon or Dragon replacement. Paizo succeeded in rolling out something that may or may not be Amazing, but at least we know it's Something. WotC didn't even do that.
 

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