They also don’t have Hasbro breathing down their neck to perform to a certain level or be shut down and mothballed for a period to spark new sales a few years down the road. Paizo has been successful longer and maintained and grown throughout its life and remains the only major competitor to D&D for a longer period of time than White Wolf was able to maintain a similar standing. D&D and PF ran neck and neck but in that case it was 3.5 players rejecting 4e and 4e was still the king of the hill but it was a much smaller hill. RPGs are an industry measured in millions, not billions and D&D makes up, and always has, the huge majority of that money. I’m sure Paizo was aware that P2 would split their players base and was prepared for it looking at past performance or TSR and WOTC considering it was formed by insiders, and also aware that they wouldn’t have the same impact with P2 considering that PF had slow downs in sales after 5e released. They were coasting on 3.5 fans. Now they’re trying to use that to build their own.I do think people kinda forget that paizo is small company, so they don't really need to do well in same numbers as D&D to do "well" <_<
I personally think that while the D&D market has grown exponentially, much like Marvel films, it’s had a smaller impact on the industry as a whole.