When Paizo makes their own game system instead of using an outdated one from another company, maybe they can start approaching WotC's level. Of course, when that happens people will hate on them for the same reasons people hate on WotC ("such and such system has only been out for four decades, going to a new one is now is too soon!" or some other equally ridiculous fanboy bs).
Nothing against Paizo, but everything they have and are producing is something borrowed from someone else(using WotC's game system, Reaper's minis) besides the novels. And if the novels are something printed by a different company other than themselves, they haven't done anything but make themselves a little money and others a lot of money.