For some reason, it seems like it's only the fans who really care who's number 1, or who's number 2, or who's "the new WotC" or "the true competitor to White Wolf", etc. etc. It never sounds like the industry professionals even care about measuring themselves against each other like this... it's only the fans on message boards who feel the need to try and rank everybody.
It's as though they need justification to like what they like. As though it'd be somehow wrong to play Pathfinder if it wasn't for the fact that "they're the NEW WotC!"
Quite frankly, it doesn't matter who's doing what more successfully, or more old school, or catering more to the "true fans", or is the new this or the new that". So long as all the companies are fiscally viable and are still able to put out product... where they fall on any sort of scale doesn't matter.