Imaro
Legend
I want good, gameable content. I am much less concerned about the writing quality than whether the content itself is solid, inspires me as a GM (this is more about the content than the description), and that the text is easy to navigate during play. What I want is well designed modules and games. I will take good writing if it is present but like I said before I don't think there is a connection with good writing and good design (and sometimes I think good writing clouds bad design). These are not novels. They are not works of literature. They are games that need to function at the table. What I want are good ideas. The packaging is a lot less important to me than the ideas themselves.
Again false dichotomy... you can have good writing quality and good content...
EDIT: They are also games that need to exist in a shared imaginary space and without being well written and evocative in play... well the game has a harder time achieving that with many people.