Wicht
Hero
What other company has made the online effort that WOTC has?
Bella Sara.

Seriously, what other RPG publishing company has the resources to try so much with online gaming as WotC.
For that matter, why should a publishing company decide that it wants to become a major online gaming presence.
Truth be told there are plenty of other online gaming companies with better options than WotC. But most of them don't try to be publishers either. I don't think WotC is being a trailblazer so much as they are trying to expand their product line to include more online gaming. They weren't the first in the online field and they don't appear to be the best either. As far as I am concerned, I would rather a company learn to do one thing and do it well than to try and do a hundred things substandardly. YMMV.