Jd Smith1
Hero
I could refuse to carry Harlem Unbound because I'm an unreasonable man who complains about "woke nonsense," but I couldn't refuse to sell anything I carry to a Black customer on account of his race or skin color.
The kicker is, as a retailer, you can refuse service to a customer, so long you don't specify a reason.
And while it is not a broad precedent, the USSC's ruling in Masterpiece Cakeshop v. Colorado Civil Rights Commission has made anti-discriminatory enforcement more challenging.