I don't want to pay unnecessary taxes. I postulate the wild claim most people don't.
And I'm not "pushing" anyone. I'm informing a company about what's keeping me from becoming their customer.
I'm pretty sure smaller companies are as uninterested in business models that costs them money as larger companies are.
By telling them you won't buy their product unless they find a way for you to avoid paying your VAT, you are pushing them. Of course you are. Whether your individual push makes any change to the company plan/strategy or not, it's still a push.
Customer's perceptions of businesses are super relevant in the modern era with social media's outsized impact (good and bad) on a brand. If 10,000 people told them the same thing you're saying, it might push them to do it just to save reputation in the public sphere, even at a loss/cost to themselves.
It doesn't make it right for them to do so necessarily just so you can avoid your taxes. Unnecessary or not they are levied by whatever country you live in, so your problem is with them and the tax, not Kobold and their product.
Yes, small companies are as uninterested in models that cost them money too.
Some big BUTs though: they are also more desperate for every little bit of revenue that can help drag up their top line so that they look better for loans and investors. They also have much less volume to negotiate shipping/handling/etc with the companies that provide those services, so the duties/taxes impact their bottom line more than a large company. Probably most importantly, many/most small companies also don't have people on staff who have the knowledge about international freight to advise them properly on what the true costs will end up being to them, so they do it and are surprised when they don't make money on an international sale.