Orius
Unrepentant DM Supremacist
In fantasy fiction aimed at young adults, good-hearted adolescents seem to have a knack for being the one-in-a-million soul desitned to wield awesome power that they never asked for.
The fantasy genre doesn't see that much innovation. People are always running around playing capture-the-flag with some powerful artifact. And that artificat is a relic of some bygone age of high sorcery and vast empires. It fixes something or kills something or seals something or frees something.
Fantasy just doesn't have a high bar set for itself in this area. Watch LotS and you'll see some scenes of guys fighting with swords and magic powers isntead of guns, and that seems to be the chief thing people look to the genre for.
And hot babes - it's called fantasy for a reason you know.

It's just a set of genre conventions, really. Just look at a genre like the Western, it has a whole boatload of conventions that make it familiar. Are some of them stale? Yeah, but the further away you get from convention, the more unfamilar the work becomes, and the narrows the audience. It's not just the story you're telling but how well you tell it that matters, I think.
It gets even more magnified with television or film. A lot of the mundanes out there have a hard time grasping even the stalest conventions in speculative fiction, so the producers tend to keep it simple. It's easy for people to relate to basic themes like heroism, good triumphing over evil, and stuff like that. Some people like the escapism in it. Complicate it too much, and there's always the fear that it'll interest fewer people, and sf is the most expensive genre to produce.
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