Maggan said:
So it is your belief that Dragon and Dungeon would have sold equally well had they not had the D&D stamp on them?
Maybe I'm confused about your point. Are you saying that you think
Dragon and
Dungeon were popular because they carried the D&D and associated
brand names or because of the "official" status of the content (i.e. - the content was labeled by WotC as accepted alterations/additions to the game)? It seems to me you've been arguing the latter, but the above implies the former.
For the record, I think the brand name recognition, marketing efforts of a major RPG company and track records of the magazines were the major determinants of their success in the light of failing competitors. I do not think that the status of the content as "official" plays a large role, for the reasons I mentioned in my previous post. In my experience, the rules content of
Dragon has always been considered completely optional and just as suspect as 3rd party publications when it comes to including that content in a game for every group I've ever been involved with.
Dragon and
Dungeon existed for many years as periodicals which were strongly associated with the D&D brand name but did not contain "official" content (all rules in Dragon except for published errata and Sage Advice were explicitly labelled "unofficial" by the magazine's editors). So there is a difference between bearing the "D&D stamp" and the rules content being "officially sanctioned" (at least, IMO).