I think this in part depends on what you mean by "entertainment". Most leisure and/or "cultural consumption" in a pre-industrial village doesn't have a very significant, if any, commercial component. Even when there is payment to performers, the cultural product itself is typically not a highly commercialised matter.You need to go a long long way back in history to find a point when entertainment wasn't commercialized.
In contrast to that, almost every moment of leisure or "cultural consumption" in a contemporary industrial society is overwhelmingly commercial both as far as the cultural product is concerned, and the means whereby it is acquired for consumption: TV, cinema, books, music, posting on D&D websites, etc.