And actually, the few posts from Lone Wolf developer tell me they are not as "evil" as some people are implying.
Tabletop Gaming News » Lone Wolf send Cease and Desist over Army Builder trademark
Asking admins to delete or rewrite stuff that people have written is, in fact, a form of inflicting harm. That it's legal and required by law means that the law should change, not that we should laud the company for doing so. That they fumbled the ball in 1998 with their trademarking is no reason to punish unwitting people today.
So, it's a banal form of evil, but still evil.
Law and legal precedent, going back almost a century, disagree with you.
Descriptive Marks were and are very common.
Between the USPTO lawyers who review and the peer process once it goes into the marketplace, there are enough checks and balances.
If I put up Mathew Freeman's Army Builder on my own web-space, and link to it from ENWorld, I would not imagine for a moment that an appropriate response would be to threaten Morrus with legal action. Come find me directly, if you will, and threaten me. A forum is an open discussion space, and the person supplying it shouldn't be under attack.

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.