I'm getting that. It just seems pointless.
I understand why there are builds unconnected to mechanical advantages for classes like the Paladin, where your "build" really boils down to "should I focus on Strength or Charisma, and if so, what are the implications for my character at level 1?" Those builds were a great help to the new players I've introduced to gaming.
But for the Rogue, where the builds presently have mechanical advantages, I have a hard time understanding what the point is. I mean, a rogue with Artful Dodger is a rogue with Artful Dodger, and any advice that applies to the former applies to the latter as well, whether they're a "trickster rogue" or an "aerialist rogue."
Its not like you can't be trained in both Acrobatics and Bluff at the same time, and take powers that match both skills at the same time without any trade-off or penalty.