I found this link interesting because it makes me ponder the core story for my next campaign. Despite 25 years of D&D, I am tired of the kill-loot-rinse-repeat cycle. Also, while I love d20, it just gets too complicated too fast. It's manageable and fun at low levels, but everything gets really complicated somewhere between 6th-10th levels. I think it's the proliferation of magic, both spells and items, that mainly does it. Even hit points get to be a drag, though, as the characters and the foes duke it out in a slow war of attrition. As I ponder a new Savage Worlds game, I'll keep a campaign story in mind. It will have to involve some gain for some players, but some players will just go with the story.