Million Dollar TTRPG Kickstarter Club

Avatar Legends leads the pack in an exclusive club -- Kickstarters for tabletop roleplaying game products which have broken the $1M barrier! It is currently the most successful TTRPG Kickstarter in history with a funding total of nearly $10M, and over 80,000 backers.

22 TTRPG campaigns have ever achieved $1M; 8 TTRPG campaigns have done so without offering miniatures, and only 7 which aren't D&D-related. I myself nearly did it, but fell slightly short with a mere $950,000!

av.jpg

This list comprises Kickstarters specifically for tabletop roleplaying games or supplements which have exceeded $1M. It does not include Kickstarters for miniatures, software, dice, or other accessories.
  • The first TTRPG Kickstarter to break $1M was 7th Sea: Second Edition (2016) by John Wick.
  • The first to break $2M was Strongholds & Streaming (2018) by Matt Colville.
  • The first to break $9M was Avatar Legends (2021) from Magpie Games.
  • The first to break $1M on its first day was Avatar Legends (2021) from Magpie Games.
  • The first (and so far only) to break $1M without physical merch addons (minis, dice, shirts, pins, etc.) is Coyote & Crow the Roleplaying Game (2021) from Connor Alexander.
  • Most entries are Hit Point Press with 3 campaigns over $1M and contributor on two more; and Matt Colville with 3 campaigns over $1M.
  • Ghostfire Gaming has one million-dollar campaign of their own, and is listed as contributor to three others; Hit Point Press has three million-dollar campaigns, and is listed as a contributor on two more.
In the 12 years since Kickstarter's creation in 2009 until the start of 2021, 4 TTRPG projects beat the $1M mark. In the months since March 2021, until the time of writing, a further 18 projects have done so.

$1M+ TTRPG Kickstarters: The Official TTRPG $1M Kickstarter Club

#​
KickstarterCreatorDate EndedBackersAmountFirst Day**Average Pledge
1​
Avatar Legends: The Roleplaying GameMagpie GamesSeptember 202181,549$9,533,258$1,150,566 (12%)$117
2​
Steinhardt's Guide to the Eldritch Hunt: A 5e Supplement^⁺MonkeyDMAugust 202219,723$2,692,698$411,135 (15%)$137
3​
Fool's Gold: Into the Bellowing Wilds^*⁺Hit Point PressNovember 202116,929$2,479,888$349,884 (14%)$147
4​
Strongholds & Streaming^*⁺Matt ColvilleMarch 201828,918$2,121,465$591,556 (28%)$73
5​
Tanares RPG - 5e^*⁺Dragori GamesOctober 20219,403$2,100,242$993,228 (47%)$223
6​
Old Gods of Appalachia Roleplaying GameMonte Cook GamesMay 202215,061$2,097,715$679,748 (32%)$139
7​
"Flee, Mortals!" - The MCDM Monster Book for 5e^*⁺Matt ColvilleMay 202227,009$2,084,117$788,976 (38%)$77
8​
The One Ring Roleplaying Game, Second EditionFree LeagueMarch 202116,591$2,025,288$521,908 (26%)$122
9​
Heliana's Guide to Monster Hunting^⁺Loot Tavern (Hit Point Press)July 202118,082$1,845,422$259,382 (14%)$102
10​
BLADE RUNNER - The Roleplaying GameFree LeagueMay 202215,323$1,673,567$833,263$109
11​
The Seeker's Guide to Twisted Taverns^⁺Eldermancy (Ghostfire Gaming)March 202117,921$1,650,076$211,563 (13%)$92
12​
Mothership Sci-Fi Horror RPG 1st Edition Boxed SetAlan GerdingDecember 202115,699$1,405,569$529,134 (38%)$90
13​
Kingdoms, Warfare & More Minis!^*Matt ColvilleNovember 201919,033$1,372,685$594,330 (43%)$72
14Grim Hollow: The Monster Grimoire^*⁺Ghostfire GamingMay 202115,530$1,348,160$258,640 (19%)$87
15​
7th Sea: Second EditionJohn WickMarch 201611,483$1,316,813$286,290 (22%)$115
16
The Deck of Many Animated Spells, Tarot and More for 5eHit Point PressJune 20209,871$1,310,509$218,381 (16%)$133
17Dungeons of Drakkenheim^*⁺Dungeon Dudes (Ghostfire Gaming)August 202113,376$1,279,240$370,638 (29%)$96
18Auroboros: Coils of the Serpent^*⁺Warchief GamingMay 202110,218$1,260,863$493,947 (39%)$123
19The Griffon's Saddlebag: Book 2^⁺Griffin Macaulay (Hit Point Press)April 202211,710$1,237,197$297,192 (24%)$106
20​
Coyote & Crow the Roleplaying GameConnor AlexanderApril 202116,269$1,073,453$106,515 (10%)$66
21​
Sebastian Crowe's Guide to Drakkenheim^*⁺Dungeon Dudes (Ghostfire Gaming)September 20228,963$1,025,330$422,376 (41%)$114
22Humblewood Campaign Setting for 5e^*⁺Hit Point PressApril 201914,604$1,001,085$58,985 (6%)$69
^D&D
*Includes miniatures
⁺Includes other non-digital merchandise (dice, bags, pins, shirts, coins, etc.)
**First day figures represent first calendar day, not first 24 hours, and are taken from Kicktraq's daily funding stats

Some unusual patterns can be seen above. Most Kickstarters follow the traditional 'U' shaped curved, with a large portion of the funding taking place in the first few and last few days of the campaign, and comparatively slower progress in the middle.
  • Tanares RPG did nearly $1M in its first day, but then support dropped off for the remaining month. This was due to a high-value giveaway to first-day backers.​
  • Humblewood started off slow and then got a big boost in the last 4 days. It's not clear what caused that, but an aggressive final marketing push is a good candidate--they have multiple marketing entries in their collaborators list.​
A Kickstarter which does well will tend to mean later campaigns also do well, as those backers are notified when new Kickstarters by the same creator are launched. Including Ghostfire Gaming (which is involved with 3 campaigns), the list of 17 creators includes 4 who have 2 or more entries.

The average pledge level for a million-dollar campaign is about $100. This is usually reached by including add-ons and merchandizing.
 
Last edited:

log in or register to remove this ad

Russ Morrissey

Russ Morrissey


Morrus

Well, that was fun
Staff member
TOR ends today and Twisted Taverns in a couple of days. Twisted Taverns is currently at $1.4 and TOR just under $2M.
 



Ulfgeir

Hero
Well, from that table, it appears that running a kickstarter (that ends) in March is the way to go if you want it to be very succesful. The data-set though are a bit small... ;)

That actually leads to a serious question; when is the best time to run a kickstarter if you want it to succeed?
 






Sacrosanct

Legend
Publisher
Well, from that table, it appears that running a kickstarter (that ends) in March is the way to go if you want it to be very succesful. The data-set though are a bit small... ;)

That actually leads to a serious question; when is the best time to run a kickstarter if you want it to succeed?
All that sweet tax return money that a lot of people get in around this time of year lol
 

I wouldn't be very surprised if Hit Point Press agrees a partnership with Hasbro to sell toys of Humblewood, and produce a family-friendly cartoon.
 




darjr

I crit!
ah! here is the thread I was looking for.

Egad there is so very much history buried in the threads and ENWorld. someone really should do something about indexing them? Maybe?

 

darjr

I crit!
This was just before 4e launched. Which, compared to the dire feeling of dread at the time, was like a huge shot in the arm, maybe it's initial pop was an illusion of success, like a fake kind of relief from tension that isn't true.
 

Ghal Maraz

Explorer
I think that the The One Ring campaign is gonna be a turning point.
While LotR is the hugest name worldwide in fantasy, it's also never been so much of a rpg hit. This KS has been the second rpg-related campaign to breach the 2M mark and it has done so without: 5e, streaming, and lotsa merchandise. It's been pure rpg material (even the cloth maps are rpg-related) and just for three products, not a whole line as for 7th Sea second edition.
 

Eilathen

Explorer
Sometimes i really can't make head or tails with rpg KS... . I get that a rpg based on the father of all fantasy worlds is going to be successful, but Colville's stuff? It's 5e, ok...but still, 2.1 Mio $? Why? I don't get it. I think that dude is seriously overrated * shrugs *

And that tavern thingy?! Uhm...ok. Just weird. I guess I'm definitely no longer "in touch" with what is hip in ttrpg. I just don't need stuff like that...at all.

It will be interesting to see if the Middle-Earth version of 5e can break the ToR amount. I guess it being Middle-Earth AND the most well known rulesset in ttrpg will make that very probable. Especially in this day and age where, mostly thanks to streaming, ttrpgs and especially DnD is as popular as it has ever been...
 

Visit Our Sponsor

Latest threads

Dungeon Delver's Guide

An Advertisement

Advertisement4

Top