That step-by-step says
I searched the site for "template" and couldn't find them; wish they had just made "found on our website" a link.
I probably won't use them though, because I like the counters to stand up. I print them out with two facing each other and I fold them along the center line like a sandwich board. They end up looking like
this and the large and huge ones tower over the characters' minis just like they're supposed to.
Humans is the one area where I don't always use counters -- I love them for monsters, they're so much more specific and Photoshoppable than minis, and even easier to identify with the clean Fiery Dragon art. I like the humans in the Iron Heroes preview and I'll pay for it the first time I actually use a token out of there.