I got the book yesterday, and I love it
Mine was only $28.01, and I purchased it with a gift certificate at a local bookstore. So, I guess I wasn't really out anything if the book ended up sucking. Which it didn't.

However, I have always had the philosophy that if I want something then the price is what I have to pay to get it. As far as RPG pricing goes, I figure the days of 12.00 hardbacks and 6.00 modules are long gone. I am of the opinion that you get a much better deal with books from the independant d20 companies (Green Ronin, Necromancer Games, Sword & Sorcery Studios, etc). releasing material than you do with WotC.
As far as how I intend to use the book, I will buy the campaign setting they put out. I may even use some of their heroes and villains. However, I will be doing my own campaign setting for it, which may or may not include one or two favorites from the established universes.
I like the idea of no classes, and the whole idea of power levels really kicks. In a nut shell the way the power levels work is that the GM decides on the power level to start the game with. The default is a power level of 10, but the GM can raise or lower that depending on what kind of campaign he wants to run. With a power level of 10 you get 150 power points to build your character. Rather than gaining experience you gain power points. Then you can use those power points to increase your super powers and abilities. It takes 15 power points to reach the next level. So at 165 power points, you are a power level of 11. The book roughly recommends 1 power point per game session. So about 15 sessions to reach the next level.
It looks to be a great game, and I recommend that no one be put off by the price. M&M does some great things with the d20 system and if you are a fan of the superhero genre then this game is for you. Green Ronin deserves mega kudos for the work they put into this game.