My Opinion of WOTC's Digital Initative and the current events

If I was Wizards I would keep dragon and dungeon going and then bring a digital alternative to my website and offer bonus material online. It makes no sense as the advertisers I am sure covered the magazine's expenses. So it is now a whole marketing avenue that they cut off from their products.

Who was the major advertiser in Dungeon and Dragon? WOTC.

So, effectively, WOTC was paying for its own competetion to the DI.

How much sense does it make for a company to pay for its own competition?

Put it another way, if WOTC removed all of its advertising dollars from Dragon and Dungeon save a couple of ads for the DI, how long would Paizo have been able to continue publishing the magazines?
 

log in or register to remove this ad

Veander said:
I agree with you on some accounts, but I can't agree that WotC doesn't understand their Internet medium. The breadth of information on their site could carry a DM through an entire campaign. I love WotC's free stuff and while maybe it isn't ordered well on the site, it's there and wasn't before with TSR (in any way).

When TSR was still using D&D the internet was new and hardly used by businesses. Plus, TSR was having financial issues as Ryan Dancey discovered (and details in his account of valuing the company before WOTC bought them). As for WOTC's website, again, it is difficult to use and counter intuitive in many places. Certain features have technical issues from time to time. Previous computer support and online tools is hit and miss, with very poor showing in the software (i.e. master tools which became e-tools).

I am not attacking WOTC, I respect their staff and the work they do. I think alot of good things come out of the company. I just feel there is times they have tunnel vision and their design can become inbreed. I think they try to hard to make the next cool gaming product, but they don't fully understand the whole gaming industry. Their weakest point is miniature games and how they work. I am not saying they should make a miniature wargame, but they don't natural understand the lessons that a game designer learns when you really are on top of wargames, like Warhammer.

The strongest element within Wizards of the Coast's design teams is Magic the Gathering, and as far as I understand it is completely seperate from the rest of the company. The DCI support, the design cycle each year of IP, game mechanics, and story/ card text. The development of more and more balanced game play through future league and the better understanding of the color wheel. If you read the articles at magic's website, the work Mark Rosewater and crew are doing is amazing. It is progressive game design. They still make mistakes from time to time of course, but how they support and handle the game is a near science. D&D is not developed to that point yet, they are trying however but it is being handled as game mechanics to much, the fluff side of D&D and how to use it well is being left out.

If any of you saw Rackham's website when it was fully interactive, had music and animation, you will understand what elements are missing from a website for D&D.
 

Hussar said:
Who was the major advertiser in Dungeon and Dragon? WOTC.

So, effectively, WOTC was paying for its own competetion to the DI.

How much sense does it make for a company to pay for its own competition?

Put it another way, if WOTC removed all of its advertising dollars from Dragon and Dungeon save a couple of ads for the DI, how long would Paizo have been able to continue publishing the magazines?

Last I checked the video game and other hobby companies were the largest advertisers. Just grabbing April we have AT 43 (rackham), Warmachine (Privateer), Jade Empire (BioWare), Eragon, World of Warcraft Boardgame (FFG), PoxNora (Octopi), Runebound (FFG), Stonehenge (Paizo/ Titanic), Game Mastery (Paizo), Warlord (reaper), Kill Doctor Lucky (Titanic). The ONLY wotc ad is for the Unhallowed, one page near the beginning.

If I remember, color ads can run between $1500.00 - $3,500 dollars each. 9 of those ads are non-paizo/ non-wotc. That is a healthy 20 - 30 k per issue of advertising income. Now all of those advertising dollars are gone. One WOTC ad was likely free as part of the liscense agreement.

I respect your opinion, but please make sure we are having an engaging discussion and not just arguing for the sake of it. I have been directly involved with gaming professionally for over 15 years now and I speak from experience, speaking to industry insiders, interacting with all levels of the customer base, and studying gaming as a business as well as a hobby. Once we finish the store's business model, our next step is publishing, and these are all things we have had to study and prepare for in our plans ahead. I love Dungeons and Dragons and want to see it to have a long healthy life and grow into new markets. I am offering my opinions freely for it to do that. We are on the same side.
 
Last edited:

Remove ads

Top