Jasperak
Adventurer
Oh, you're certainly right that word-of-mouth is quite important. It was just your question positing that no one here picked it up in another way that I could guess would be multiply refuted.
As for me, I introduced...let's see--5 people in my first group, then 3 more in the second, plus 10 younger players, then 14 more in the third and fourth groups. Soooo, 32 people (I'm sure I missed a few). Of those, a little under half still play.
Ok just our two posts show about 50+ people introduced to D&D by another player versus 2 that were not. Anecdotal, but still leads to my point that name recognition is not that important when choosing a game system. Its all about the community and local network of players.