JoeGKushner
Adventurer
Well if you look at it properly they have done a new True20 product and it's inclusion in Warriors & Warlocks for M&M is also a product placement. Green Ronin is still doing stuff for it, but the campaign is still neutral and therefore doesn't need them to continue. Basically they tossed out the book into the middle of the ring and said have at it. We're sticking with our products but anyone is welcome to take a shot at doing products for it. C&C and the forth coming 4e books shows that others are stepping up to the plate and taking a shot.
As for my McD analogy I think of it more as WotC is the current owners of the chain. It's up to them what stays on the menu and what comes off. Right now there are a lot of customers that want older stuff to come back onto the menu and they should take advantage of that, even if it would only be special orders.
Yeah, and a lot of customer's want the McLean back on the menu too.

It's a nice daydream, but WoTC isn't even selling it's current in print books via PDF/POD. Why would they model two business systems when they don't have to?