Now this is green energy

Yeah, but in those towns in particular, it's a captive audience. They've got no where else to go but Wal-Mart, so Wal-Mart can do as it likes.

Anyways, the stuff inside is still cheap. They're not going to go somewhere else to pay more just because Wal-Mart has crap growing on the roof. That just makes it more like home.
 

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Are they actually doing it, though? I mean, yes, they conducted this study, but are they going to actually start changing their store roofs to green roofs?

I doubt they'll retrofit. Going forward, it'll depend on whether it's cost-effective or not for that site. The Portland (?) site had basically an immediate return on investment (probably reflecting local incentives & etc), so it makes sense. In other cases, maybe not. They're already doing white roofs for all new sites.

I really don't see this as a big deal image-wise for Wal-Mart.
 

I doubt they'll retrofit. Going forward, it'll depend on whether it's cost-effective or not for that site. The Portland (?) site had basically an immediate return on investment (probably reflecting local incentives & etc), so it makes sense. In other cases, maybe not. They're already doing white roofs for all new sites.
Interesting. I think there is supposed to be a new Wal-Mart in the downtown Miami area, which a lot of people were angry about, but the city commissioners were bought off decided to let it go up regardless of the people protesting it. I wonder if they will go with a white or green roof.
I really don't see this as a big deal image-wise for Wal-Mart.
I think that'll depend on where they set up new stores. In a place like Portland, it'll probably enhance their image. In a place like inbred county Mississippi it'll probably be less than good for their image. I'm betting they will go with the white roofs for stores built in those areas.
 

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