@darjr repost of my thoughts on the situation from another thread, but basically building s business sround OGL is now rock solid, because Hasbro has nothing to gain:
So, the thing to take away from all this is that there are factions within Hasbro/WotC, which we can probably theoretically generalize as Pro-Open Gaming (OG), Anti-OG, and OG-Neutral. The Anti-OG faction just made their bid, probavly with the OG-Neutral nodding their heads that the restrictions seemed reasonable (we saw this play out out here I'm the Fandom, even). The Anti-OG crowed internally laot so hard that the OG-Neutral appear to have gone over entirely to the Pro-OG side.
If you game out the situation now is that...WotC or Hasbro can never again build an
internal business case for going against the OGL, ever, under any administration. The three main sticking points listed in the survey were probably the real reasons that the internal Anti-OG team were using: NFTs and such, objectionable content getting too close to the Brand, and Pathfinder 5E rising. Now, those fears can never be avoided by any action. You can go mint Nazi D&D Erotic NFTs under Crestive Commons in perpetuity, and anyone can make Pathfinder 5E under Creative Commons (Raise the Black Flag, C7d20? They can be CC, forever). There is no business incentive to ever change the OGL, because it will always have to compete with the Crearive Commons. This is total victory for the OGL ecosystem, it removed any business interest to rock the boat.
What I suspect we will see next? A new d20 STL, with access to the Beyond marketplace. Gives then their trademark brand controls.
Well, it further incentivizes them to make OneD&D the actual 5E Pathfinder: the light update that incorporates popular changes without invalidating older material. So that nobody can compete on that score.
Their real money was always going to be merchandising and services like Beyond. Doubt that will change now that the grownups won.