WoTC needs to market these things as toys and forget the miniature market. Let us benefit from being bystandards not the intended audience.
That's what you get with economies of scale. I know everyone would hold up the McFarland dragons as an example of how much cheaper miniatures could be. However, I regularly see bunches of them in clearance bins at huge discounts at various locations. They clearly made a huge number of them.
Heck, I saw a Star Wars miniature starter set in... I want to say Target. No D&D starter set but Star Wars? Yup.
Star Wars merchandising is a world of its own. George Lucas practically invented the market.
Certainly.
But the D&D brand has a lot of power outside of the RPG. Heck, it probably has MUCH more power outside of the RPG. The novels and computer games alone make it so no?
It was intended to look something like this:
There are tens of thousands of times more people who know who Han Solo is than know who Drizzt Do'Urden is. It's not even close.
I agree with you.
But there are probably more poeple who know who Drizzt Do'Urden is than who PLAY D&D.
Unless your saying that the D&D brand itself, despite two movies, dozens of video games, dozens of NYT best sellers etc... isn't more popular than the D&D table top game itself. Or if you're saying that crowd would still be too small.
Hmmm. I don't know if I would agree. I'm not claiming I have my finger up the pulse of the gaming community as a hole either though.
I'm just saying what I said. I was surprised that you would be surprised to see Star Wars merchandise at a Target, but no D&D. As if they stood on some sort of equal footing in terms of market potential/penetration/accessibility.