###I am not a certified stock broker or financial planner.###
Where is it compared to its 52-week high and low?
What was the last reported Price-to-Earnings ratio?
Did they meet their last projected Earnings Per Share?
These are just where you start when you look at buying a stock. Picking up stocks on what seems to be common sense is a risky proposition. Just look at the last 5yr chart for Toys R Us (NYSE:TOY). It should follow the same holiday shopping logic. It's been all over the place. It usually gets a nice little spike about half way through the fourth quarter, but not always.
Now look at the charts for Hasbro (NYSE:HAS). They've both had very similar trading trends in the last few years. Usually up during the fourth quarter, but not always.
I'm not saying Hasbro isn't a good buy. It's close to it's 52-week low and targeted to rise about 3 points over the next year. That makes it somewhat attractive. Just be sure to look at the financials before going with a gut feeling. I mean, c'mon, you wouldn't take a feat without reading it first, would you?