As a player and a GM in both a PF and a D&D campaign, I can say that regardless of whether I buy 5e or not, I'm not going to change the game I'm playing for a long time. Plus, like a great many I plan to hold off from buying 5e until I see what the early adopters have to say about it. These are factors that a lot of folks seem to be missing. A significant portion of the market will be "late adopters", perhaps more than before given that many are no doubt gunshy after 4e. There might be a rush on 5e when it first hits shelves but that's not the full measure of the game. If a handful of the right people slam it in public, then the masses of sales from late adopters will never materialize. The sense that 5e is a foregone sales success is not really justified IMHO. Done poorly, the release of 5e could consign the D&D brand to a long period of mediocrity and possibly worse.
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