The problem remains that Contribution Margin P&L is primarily used for internal metrics. Talking CM P&L while discussing profitability in interviews & press releases is misleading at best. It’s more suspicious if you downplay or don’t contextualize it with overall P&L.*No, he is claiming their Contribution Margin P&L is profitable. This is not misleading in the least. It’s a different financial view and consideration. He never claimed that under GAAP that he was profitable, in fact just the opposite.
If you’re talking to potential investors (“external parties”), Contribution Margin P&L is not the gold standard. While pros, regulators, competitors and experienced investors might be able to properly assess certain risks based on your CM, they’re not everyone. And even they will be asking for further information.Gross Margin
Contribution Margin
- Used for company-wide, higher level reporting
- Fixed overhead is included
- Used by external parties to measure overall profitability
- Is included in external reporting
- Difficult to exclude costs; all COGS are included
- Used at a product-level, internal analysis
- Fixed overhead is excluded
- Used by internal management to determine operational strategies
- Strictly an internal reporting metric
- Easier to exclude costs when shifted between variable and fixed
* I will concede that Amodei’s interviews tend to do the former more than the latter. That may be indicative that he’s being enthusiastic and optimistic as opposed to being deceptive. That doesn’t make me more inclined to believe him, though.
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