1 & 3) Certain names will make me more likely to check something out, but only if it's a subject matter I'm interested in.
For example, of the following list, assuming I'm in the market for a Book of Bugs, but not really a Book of Fish:
a) Book of Bugs by preferred author
b) Book of Bugs by unknown author
c) Book of Bugs by disliked author
d) Book of Fish by prefrred author
e) Book of Fish by unknown author
f) Book of Fish by disliked author
The probable probabilities of my checking them out would be in this order:
a) Book of Bugs by preferred author
b) Book of Bugs by unknown author
c) Book of Fish by preferred author
d) Book of Fish by unknown author
e) Book of Bugs by disliked author
f) Book of Fish by disliked author
So you can see that the most important thing is the subject matter (as long as the author is not disliked), followed by the author.
2) Not in the slightest.
For example, of the following list, assuming I'm in the market for a Book of Bugs, but not really a Book of Fish:
a) Book of Bugs by preferred author
b) Book of Bugs by unknown author
c) Book of Bugs by disliked author
d) Book of Fish by prefrred author
e) Book of Fish by unknown author
f) Book of Fish by disliked author
The probable probabilities of my checking them out would be in this order:
a) Book of Bugs by preferred author
b) Book of Bugs by unknown author
c) Book of Fish by preferred author
d) Book of Fish by unknown author
e) Book of Bugs by disliked author
f) Book of Fish by disliked author
So you can see that the most important thing is the subject matter (as long as the author is not disliked), followed by the author.
2) Not in the slightest.