Chuck: Clarification on your quote of me?
John: I don't discount the Blu-Ray stuff, but I'm cautious. Maybe I've only just heard the bad press that suggests that they still haven't gotten it working. If it comes out and it's beautiful and it works, then that will definitely drive some people to the PS3.
One easy explanation for the difference in pricing would be that EA and other companies are working with Sony's stuff and taking a good hard look at the price-to-improvement ratio. It might be (and I have NO INFORMATION on this, this is all me making this stuff up) that:
EA can take a racing game for the 360, port it over to the PS3 without really taking advantage of the PS3's strong points, and have a decent-but-not-exceptional port... and make a profit by selling the game at $60.
OR
EA can take a racing game for the 360, port it over to the PS3 with a bunch of code-rewriting to take advantage of the PS3's strong points, and have a port that shows off everything the PS3 can do that the 360 can't... but it's only profitable if they sell it for $80.
If I were EA, and I had data along those lines, I'd be looking really hard at that data, and then at my focus testing, and then back at the data some more. How much better does it look, and how much more are people willing to pay? Do we go all-out on a couple of games to show how awesome the PS3 can be, sell that game at a loss to bring more people into the PS3 fold, and then do simple cheap ports on a bunch of other games to make a big profit in the long run? Do we do almost all our games as full-advantage ports and sell them all at high prices while blitzing the airwaves with a "Clearly Better" quality ad campaign that, yeah, will have some backlash, but will also hit home the fact that, more expensive or not, PS3 stuff DOES look better? What makes us the most money in the long run?
When they say that they're exploring possibilities, that's likely some of what they mean, along with a bunch of other money matters that are way over my head. There are a lot of people who are going to decide how much these games cost.