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QR codes in books?

herrozerro

Villager
I find it interesting the love and hate for qr codes. There seems to be no neutral ground. Except for people who are unaware of them.
 

Morrus

Well, that was fun
Staff member
Thanks guys! I know it's not exactly scientific, but I think I've gotten a fairly resounding answer. No QR codes in the books! :)
 
1) is anyone including QR codes in books?
I don't think I've ever seen one in an actual book. Magazines sometimes have them, though usually on the adverts.

I did once get a Christmas card with a printed QR code, though. (It was one of those personalised cards, and the QR code led to a gallery of more photos of the family in question.)

2) would QR codes liking to media (video, audio) or additional resources be something you'd use if it were there?
No. Not only am I one of those no-smartphone Luddites, but I consider QR codes themselves to be a fairly annoying gimmick. Though not as bad as Twitter.
 

Morrus

Well, that was fun
Staff member
No. Not only am I one of those no-smartphone Luddites,
If this thread is any kind of survey, 100% of people have no smartphones. Or only people without smartphones like commenting on subjects about smartphones. Or something! :D
 

herrozerro

Villager
If this thread is any kind of survey, 100% of people have no smartphones. Or only people without smartphones like commenting on subjects about smartphones. Or something! :D
There is a new technology coming out, though I don't think it's fully developed yet.

The Penguin Barcode - Computerphile: http://youtu.be/kW39Mt5kscQ

I'd say it might also depend on the genre of book as well. I think I'd rather see qr codes in a cyberpunk game like interface zero rather than a dnd book.

With that said. Your little poll should at least have a 1% for. As I am one of those techie kind of people who love seeing it in all places.
 

Umbran

Mod Squad
Staff member
Unless you're a complete outlier, you have a smartphone on you, though, right?
:p Not having a smarphone doesn't make me a complete outlier by any means. In the US, as of September 2013, about 62% of the mobile market was smartphones*. The percentage is probably a bit higher in your target audience, but not having one doesn't make you all that odd.

Is it a policy thing that you wouldn't whip it out rather than try to do it with your laptop?
Say I did have a smartphone - that screen is *tiny*. I'm not going to use it for game prep, or for reference during play. And, do I care about content you have that I'm *not* going to use at the table?


*Comscore: "147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September, up 4.5 percent since June."
 

Morrus

Well, that was fun
Staff member
Yeah, I'm totally getting it, Umbran. I don't think I personally know anybody without one, but it appears my experiences are unusual. Sometimes you find out the world elsewhere is really different to the one you yourself live in in ways that you never even thought to consider!

(Edit - I can see where my perception came from. A little research tells me smartphone adoption here in the UK is 75%, and 50% of people have tablets - and the demographic I usually interact with is likely closer to 90%+; so I'm in an environment where I just don't come across people without smartphones, which is why I thought it so strange and alien).
 
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Callahan09

Explorer
This talk of URL vs QR code is surprising to me. Thankfully there is an easy compromise: just put both in the book. That way people with smart phones have an easy link requiring no typing (I personally prefer this), and everyone else can just type the URL.
 

Morrus

Well, that was fun
Staff member
This talk of URL vs QR code is surprising to me. Thankfully there is an easy compromise: just put both in the book. That way people with smart phones have an easy link requiring no typing (I personally prefer this), and everyone else can just type the URL.
Thing is, when you look at the following URLs, they're not exactly all "type-in friendly".

As I said earlier, if you saw these URLS on a web page and had to type them in rather than click on them, would you? You can't copy & paste from a book. (They're so long, even the board software insists on shortening them! And these aren't exactly the longest!)

http://www.enworld.org/forum/rpgdownloads.php?do=download&downloadid=987


http://www.enworld.org/forum/showthread.php?354140-QR-codes-in-books&goto=newpost


 
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herrozerro

Villager
It also depends on if the linked to content is mobile friendly. If you are linking to downloads then the user needs to share the link back to a desktop or laptop or download then to the device and transfer them from there.

On the flip side, having a link to a gallery of art isn't so bad as it could be mobile friendly.
 

Morrus

Well, that was fun
Staff member
It also depends on if the linked to content is mobile friendly. If you are linking to downloads then the user needs to share the link back to a desktop or laptop or download then to the device and transfer them from there.

On the flip side, having a link to a gallery of art isn't so bad as it could be mobile friendly.
One assumes the implementation is competent, yep! :)
 

DLIMedia

Villager
I've actually considered this... doing things like "here's a QR code that goes to a website where you can get pre-generated characters" or "here are more monster variants." From a marketing standpoint, that would also allow me to reach out to those that I know to be are existing customers and do things like build a mailing list or market directly to them.

The only reason I'm hesitant because it involves web development and support at a fairly high level, and all that works has to be done prior than the book ever getting to print. I'd also have to find a way to make them aesthetically pleasing and not look like they were railroaded in to the book's flow.

Might still do it.. I really gotta think about this one.
 

Morrus

Well, that was fun
Staff member
Might still do it.. I really gotta think about this one.
The general feedback I've been getting here and elsewhere is very anti. It looks like it would alienate people rather than interest them, which isn't what you want in your book!
 

herrozerro

Villager
Which is wierd. that the inclusion of something so small could turn someone off so quickly.

Wait... *takes a look at the dnd forums* nevermind.

Personally I would that that if it were unobtrusive and not required it would hopefully not be rejected.
 

DLIMedia

Villager
The general feedback I've been getting here and elsewhere is very anti. It looks like it would alienate people rather than interest them, which isn't what you want in your book!
Guess I have to read the whole thread then... because I don't see how it would alienate someone that already owns the book. They're already a customer, after all.

No matter, this sort of thing is the least of my worries. I have so much creative writing to do as it is that I can't think this far, so it probably won't happen.
 

Black sneak

Villager
Seems like a cool idea to me. I envisage the book having some cool graphic of two space ships dogfighting, and when you scan the accompanying QR code you are taken to a short video of that dogfight, perhaps with a narrator explaining details of the ships.

Likewise, scan the (presumably unobtrusive) QR code beside the map of Cormyr to hear a quick description of the major cities.

It would be cool at the gaming table, as the DM or a player with a smartphone or similar can scan a code to get some info; and if the info is media, it could help set the atmosphere or mood.
 

nerfherder

Explorer
(Edit - I can see where my perception came from. A little research tells me smartphone adoption here in the UK is 75%, and 50% of people have tablets - and the demographic I usually interact with is likely closer to 90%+; so I'm in an environment where I just don't come across people without smartphones, which is why I thought it so strange and alien).
Yeah, I'd say that 90% of the people I interact with regularly have smartphones - my parents and one or two colleagues being the exceptions.
 

Dannyalcatraz

Moderator
Staff member
I'm a reluctant smartphone adopter- had one since @2009 or so. Hate 'em. Most of my associates & dpfamily have them, though.

FWW, I don't use QR codes. I pretty much have them on ignore.
 

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