GlassJaw said:
Thanks Nyarlathotep. I'm definitely not taking cheap shots jmucchiello. My stance couldn't be farther from that. I've never read any of your products.
Let's let this drop. I didn't mean to be so fiery in my response and I don't really think you meant me personally.
Terrible example IMO. Newspapers are released daily. The chance for errors is incredibly higher.
That was just one in a line of examples showing that mistakes have different value across different media. You said "In any other business, that is unacceptable." I was showing businesses where it is.
How do you know? For small volume developers/companies, no, it probably doesn't. But for the volume that WotC deals in, it might.
The economics of book printing works in tiers based on the number of books printed. A publisher like WotC can have 20,000-40,000 books printed in a single run and be fairly certain they will eventually sell out. Their deal with the printer says (for sake of discussion) the printer gets $2 per book for 20,000 print run or $1.75 per book for a 40,000 print run. So, the manager is given a budget for a book and is told to print as many as he thinks will sell. At some point he must decide if the difference between printing 20,000 and printing 40,000 (this is 25 cent * 40,000 or $10,000 ) will get him an extra 20,000 sales. So how much of that $10,000 can he reasonable spend on higher cost editing, compared to the extra cost of warehousing and shipping more books (and since it is more books, over a longer period of time). Half or more of that can easily be eaten up in storage and shipping charges and this whole thing assumes that the book sells through. What if 30,000 is the normal print through target. That means he only has an extra $5,000 to work with.
I'll grant that this is a cooked example. But it is the process that the product manager must go through to figure out how to make his book profitable. And since people buy the stupid books anyway, obviously editing is not the place to spend that extra potential money. In my scenario, you would need to say that books would sell twice as many copies if not for editing errors. I find that hard to swallow. Juggle the numbers any way you want (not that I think my numbers are perfect reflection of reality) but in printing there are price points where the cost of printing one more book drops the printing cost. Reaching that point is not always the best thing you can do unless you are sure your reason for jumping that quantity will not leave you pulping product in a few years because you printed too many and can no longer afford to store them.
That is how I assume that raising quality will not raise profit. I could be wrong, but given the way WotC (a bottom line oriented entity if there is one) acts one this topic, I doubt you will persuade me that I'm wrong.
I never said there was. There is a difference though between having mistakes, error, and typos and REPEATEDLY having mistakes, error, and typoes in your products.
No, there isn't. Not if you've got a spending policy that says "You have 3% of the budget for editing, not a penny more."
Very true. Attempting to acheive 100% error-free is a fruitless endeavor. However, the amount of time that WotC would have to spend to get rid of a large percentage of the errors (some of them are just ridiculous) is very small compared to the return in quality. I initially threw out the 8 hours comment because if I spent 8 hours proofreading only, I could probably elminate 50% of the errors.
What is your hourly rate? Are you on the company health plan? 401(k)? Is your workspace part of the building insurance policy they pay for? These are not silly questions. The cost of an editor is more than their gross pay. Each employee adds to a business' fixed costs. Does your pay plus those costs allow them to print a sufficient number of extra books that it earns them more money than the cost for you to exist on their payroll?
That is the question I will continue to ask until I'm blue in the face. They don't want there to be mistakes in the book any more than you do. But they have the choice of making a book with errors or not making the book. Hard to stay in business without products. They've lost you as a customer (according your response above). That is unfortunate for them. But until it results in a severe dip in sales, you are barely a blip on their sales projections. (Projections where RPGs are sold in the 100,000s and CCGs are sold in the millions.) Yes, and when that severe dip happens, most likely some higher level manager will cut the number of books produced and thus there will be a short period where editing quality will go up until those editors are let go and the print price-points dip to a lower level and the numbers work against quality again just at a lower level. And then chicken little projects the end of the RPG division, etc, etc. Or they just release 4th edition.