I just clicked on the link and the prices are rather reasonable for pre-painted, plastic generic enemy's for a game.
I just wish they had pictures of what they looked like. I'm a so-so painter, but I really cannot get as detailed as some of the Warhammer people who have been doing it for years. If this goes gangbusters, then I would like to see them produce some pre-painted plastic hero mini's based on race. Like Elf Fighter (archer), Fighter (swordsman), Wizard as a three pack and another 3 pack of whatever class they might like to make.
I'm thinking of getting some cheap Mage Knight Dungeon's Heroes mini's to represent the characters I'm making, and just popping them off the clix base. I just need to strip the paint off and repaint them and that's what's going to take time.
There's some like the Warforged Artificer/Cleric I'm making that are DDM specific, but that's okay.
Just my 1/4 pound.
Mr. Beef