I have a wacky idea: how about if WotC stop wasting its time trying to figure out how they can get women and kids to play their game and start making a game that is fun and interesting. I'll go out on a limb here and make another stereotype: men, women, and children regardless of their age, sex, race, religious belief, or sexual orientation enjoy playing games that are fun and interesting. If WotC spent more time thinking about the next thing they can do to make DnD fun and interesting, then they would have more products to sell and people will happily buy them. As I look at the list of WotC products for the rest of 2011, I count only four game supplements for DnD: Neverwinter Game Setting, Madness at Gardmore Abbey, Heroes of the Feywild, and Book of Vile Darkness. The rest of the crap is stuff that uses the DnD brand without actually adding anything to the game.
WotC just needs to stop letting their marketing division steer the boat. There needs to be less hand wringing about how they can get more people of a particular demographic to buy their stuff and more of letting the designers create good stuff. What's next, articles on how we can get more homosexual Native Americans to play the game? I know a gay Native American and all he wants is for DnD to stop sucking.