Umbran said:Oh, the statement has meaning. If we take the speaker to be knowledgable and honest, it says that by whatever measure WotC is using, the year was a success. One might extend that into expecting them to continue whatever strategy gave them that success.
It just means that someone whose job it is to promote the brand is promoting the brand. They are blameless. It's their *job* to say good things about D&D and get fans pumped up. But without any specific metric, statements like this are neither honest nor dishonest. They're just optimistic. They may be positive by one metric and negative by another. For example, events like the D&D Experience cost money, but may increase sales, so that more books are getting into gamers' hands without the company actually making much more money.
I tire of this, "You're accusing some guy from WotC of being a liar!" implication every time I bring this up. I'm doing nothing of the sort.
It does not give us specific sales information, nor insight into whether we would consider the year a success. That just means we are not in a position to critique the statement - but that different than having no meaning.
Actually, you are. You just have to go and read publicly available information and discuss the relationship between that information and general statements. In any questions about the performance of the D&D RPG are different than questions about the brand.
The questions I would like answered would be:
1) Is the D&D RPG reported and managed as part of the games or publishing segment?
2) What percentage of any change in that segment can be attributed to D&D?
3) What proportion of the D&D brand reflects RPG performance, and what are some points of correlation between the RPG end of the brand and other segments? Are minis sales following RPG sales, or diverging? How about novels?