My experience with this isn't so much what WotC is doing, but more about how the game is being played.
Ten years ago, my group's approach to playing 5e was just like how we did with AD&D. We created our 1st level characters who were just getting the "PC" stamped on their foreheads. There was no real concern with backstory...Grew up on a farm, wanted some adventure. Our characters evolved with what was going on in the campaign.
Fast forward 6 or 7 years, then I find people talking about their D&D character builds as if they were WoW characters. Players not understanding the rules, and very little knowledge of what the shiny buttons on their character sheets do. The nice man on YouTube or Reddit just told them to take these things at these levels.
To me, it's very much a case of "Don't hate the game, hate the players".
*Edit: I also acknowledge that there is a strong push for digital D&D with the addition of employees who make sure the rules translate well into a digital platform.