Wizards can (and to some extent have to, as with their spellbook, they may not have 2 options at every level that fit their school). But for the warpriest, their encounter powers are locked in by their choice of domain.
My overall point is that, a new mage school, while it may encourage someone to play a mage, or to make a new mage, the school specific stuff (i.e. the paragon path, and the benefits specific to that school) are options not avaiable to existing characters. If someone already had a, for example, pyromancer mage or orb of imposition wizard, the necromancer school "option" isn't support, it's a new character possibility. The powers, however, are something they can use.
That was my perspective on support. True, support for a class might mean encouraging people to start playing that class, or make a new character for that class ... but a lot of people buying books at this point are already playing, and likely have a character that isn't going to just die and get rerolled as soon as the book comes out. In that case, supporting those characters means giving them new powers and feats and items, things they don't have to abandon their existing character to use. Sure, there are a lot of stuff in the book for new characters (all the races, new classes and new builds for existing classes that are pretty much the same as a new class, but with existing support already) but outside of the races and vampire (unless there is a multiclass feat in the book) provide stuff for existing characters to use.
I get it now. I had a very broad definition of support, wheras you had a finely honed one.
To use the mage as an example, the "necromancer" fits my term of support, because it offers a new playstyle for that class. However, it doesn't fit yours, because existing mages cannot honestly swap out spells for the new school. To fit your definition, support would include new powers for existing schools.
On a nother thought, I've been playing a warlord recently, and I noticed that a few powers have different "bonus" effects within the same power. For example, Generic Power A has a bonus for both Resourceful and Tactical Warlords.
Why could WotC not do something similar to make the powers work for both old and new builds.
Zomg Lightning Spell, Level 33, If you're a invoker wizard, get this bonus, if you're a staffizard, get this other bonus. Completely vague example, but I think it gets the point out there.