Only thing I've seen is a YouTube thumbnail from usual suspects so didn't click on it.
It's possible Disney hasn't made money on Star Wars. They only get around half the box office so 4 billion paid plus oroduction costs of the movies.
They're losing money on streaming. They lost money on galactic Star Cruiser.
That leaves them park attractions, merchandise (books, toys, comics etc) and games. Seems unlikely they have made billions on that.
I find it very unlikely George will buy I back. Not impossible they'll sell it but I doubt it he's the one buying it.
They may have made some money on the old Star Wars merch at first and Baby Yoda, but merch tied to other Disney Star Wars characters and their gear hasn't done well at all.
George Lucas HATES what Disney did with Star Wars, he compared them to White Slavers. They wrecked pretty much everything he made at Lucasfilm.
Indy is on track to lose massive amounts of money, its audience score among top critics is 40% at RT, all critics 51%, the reviews are nightmare fuel. They had to stop making Star Wars movies because they started at making 2 billion dollars and end up on a downward spiral to losing money on Solo. Weather that is normal for Star Wars or not, it looks horrible to investors. It has a massively divided fan base, and unlike Star Trek that rift isn't healing its growing wider. The streaming shows have been massively hemeraging audience, even the Mandolarian.
The Galaxy Hotel was a disaster.
Willow didn't just get cancelled, it got pulled after 6 months. So yeah George Lucas is likely pissed and perhaps with rich partners he will buy Star Wars back, he is a multibillionaire with connections to other rich folks. I mean Disney literally destroyed the man's entire legacy, they even killed off most of his most iconic characters, Luke, Leia, and Solo.
All this while other parts of Disney are imploding, no one will watch Pirates without Johnny Depp, Marvel is starting to spiral downwards mostly and taking the Superhero genre down with it, folks are sick of increasingly poorly done live action remakes of Disney classics and they are running out of run way for it anyways, Pixar is dropping duece after deuce with Elemental likely tanking as well.
The only studio largely uneffected at Disney is Fox Studios with Avatar movie making billions, Orville very popular, and a possible Serenity/Firefly revival series coming.
You add the none optional Hulu deal and Disney may be very inclined to sell Lucasfilm to George Lucas, it'd be less embarrassing then selling it to a large rival.
Also Star Wars is about to be under more competition then ever before.
Also its fandom is aging out very quickly compared to other fandoms in the sci fi sphere.