I'm hoping Serenity will get a big boost by being the featured trailer attached to last weekend's top new movie, The 40-Year-Old Virgin. At least awareness will be increased.
I was fortunate enough to get a free pass to see a sneak preview of Serenity on Sept. 1, and I have to say: this movie rocks!! I was very, very impressed and enjoyed myself immensely.
I will see it again as soon as it's released, and I will be willing to drive a long way and pay full price to do so, which is something I seldom do these days.