SmiteWorks Hires D&D Beyond Founder as Chief Development Officer of Fantasy Grounds

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SmiteWorks, owner of the Fantasy Grounds virtual tabletop, announced today that they hired Adam Bradford as their Chief Development Officer. Bradford was the founder of D&D Beyond, before leaving to join Demiplane, a generic D&D Beyond-style platform aimed at some game systems.

SmiteWorks USA, LLC, the developer behind the leading virtual tabletop software, Fantasy Grounds, is excited to announce the appointment of Adam Bradford as its new Chief Development Officer (CDO). Adam Bradford, a prominent figure in the tabletop gaming industry, brings a wealth of experience and expertise that will be instrumental in driving the company’s growth and innovation.

Adam Bradford is well-known for his pioneering work in the digital gaming space. He founded D&D Beyond, a digital toolset that transformed the way Dungeons & Dragons is played. Under his leadership, D&D Beyond experienced significant growth and was eventually acquired by Hasbro. Following this success, Adam joined Demiplane, another online tabletop roleplaying game company, where he led the development for a digital tools platform for a variety of other games, further cementing his reputation as a visionary in the industry.

In his new role at SmiteWorks, Adam will focus on expanding Fantasy Grounds’ market presence, enhancing user engagement, and user experience. He will oversee strategic initiatives across product development, business development, marketing, community engagement, and user acquisition. Adam’s innovative approach and proven track record make him an ideal fit for SmiteWorks as the company continues to push the boundaries of digital tabletop gaming.

"We are thrilled to welcome Adam Bradford to the SmiteWorks team," said Doug Davison, President of SmiteWorks USA, LLC. "Adam's expertise and vision will be invaluable as we work to grow Fantasy Grounds and provide our users with the best possible tabletop gaming experience. We have a lot of great things in the works for Fantasy Grounds and we believe Adam is the perfect addition to help us achieve our goals."

Adam Bradford expressed his enthusiasm for joining SmiteWorks, stating, "I am incredibly excited to be joining SmiteWorks and to have the opportunity to contribute to the ongoing success of Fantasy Grounds. The virtual tabletop space is evolving rapidly to make playing these games we love more convenient than ever, and I look forward to working with the outstanding team at SmiteWorks to continue driving innovation and growth in the tabletop roleplaying space."[/callout[]
 

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I wonder if he still has some sort of position at DemiPlane?

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Adam Bradford is well-known for his pioneering work in the digital gaming space. He founded D&D Beyond, a digital toolset that transformed the way Dungeons & Dragons is played.


In his new role at SmiteWorks, Adam will focus on expanding Fantasy Grounds’ market presence, enhancing user engagement, and user experience. He will oversee strategic initiatives across product development, business development, marketing, community engagement, and user acquisition.
 
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Their decision to be backward compatible and have a UI that looks like 1990 kept me from really going back......I doubt that changes. But, good luck to him and the company, there is some good stuff here...
Yeah I'm often told how powerful FG is, and I don't doubt, but good god, the look and feel of that UI is not doing it even a single favour. I'm sure he'll point this out to them, but will they make any actual changes?
 

Their decision to be backward compatible and have a UI that looks like 1990 kept me from really going back......I doubt that changes. But, good luck to him and the company, there is some good stuff here...
Oh, we'll be bringing the UI to great new places - one of my top two core priorities will be establishing a modern and polished visual identity for Fantasy Grounds, since I was the driving force behind that for both DDB and Demiplane.
 

Oh, we'll be bringing the UI to great new places - one of my top two core priorities will be establishing a modern and polished visual identity for Fantasy Grounds, since I was the driving force behind that for both DDB and Demiplane.
good luck.....that would go a long in helping adoption.

It's going to be hard to beat roll20 and Foundry, but I think FG has some real strengths that give it a shot at surviving whatever they and WotC do.
 


Oh, we'll be bringing the UI to great new places - one of my top two core priorities will be establishing a modern and polished visual identity for Fantasy Grounds, since I was the driving force behind that for both DDB and Demiplane.
An update to the UI is basically the only thing preventing me from using Fantasy Grounds. Players are often turned off by it so I often need to use lesser VTTs with more attractive UIs just so they agree to play in them.

So knowing that you plan to improve this is awesome news. I'm really happy that you're working on it.

Also, just curious, if you can talk about it, what's the other of the two core priorities?
 


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