Henry
Autoexreginated
The Shaman said:This is an interesting comment on further reflection - it ties into something that came up in the other thread: would d20 be as successful if it didn't have the name "Dungeons and Dragons" affixed to it?...Isn't this somehow akin to inheriting the family fortune and then patting one's self on the back for buying a hot retail property?
I'm not Ryan, but I'll toss in my worthless tuppence on this: I'd say that just as much as the new system traded in on the in-place network of D&D players, it itself contributed to the return of sales success to pre-1990 levels because of the so-called "Skaff Effect" which was accelerated by the creation of the OGL and the d20 STL. D&D definitely was languishing between 1990 and 1997, and if (despite edition) all other products ultimately drove D&D sales because it was still #1 despite languishing, then the OGL make the masses return to it over and over again, even quicker. If I'm quoting Charles Ryan correctly, last year was the best D&D year of sales ON RECORD (as in, ever.) Whether it's true is up to the sales figures to be believed, because TSR didn't keep as good a track of sales in the early years, but even if you don't take that as true, it restored the sales of the game as a whole to levels unseen in 15 or 20 years, easily.
Therefore, for as much as d20 would have succeeded or not, it and the OGL had as much effect on D&D as D&D had on it. Without it, it may not have gotten its foot in the door, but when it did, it added it's own draw to the picture.