Yeah this is what I was talking about upthread. It sounds like a lot of the outrage came from people who were not actually reading the book or the story that led up to that particular twist. It was just like "Oh Cap is a Nazi now!!! The writers said it's totally real!!!"Maybe in the marketing, but it was obvious in the comics from the start that the Cosmic Cube kid was the cause of HydraCap. Not just obvious, but explicit.
What is the writer supposed to say? NO, it's not real. Dont bother reading the year or two years worth of story we have planned or the ramifications that are going to come out of this?
I mean this is something more than one writer has talked about over the past 20 years of these really high profile events, especially at Marvel. Bendis caught it for both House of M and Avengers Disassembled. Brubaker caught it for the Death Of Captain America, Dan Slott caught it for Superior Spider-Man. They're not going to come out and say "nah it's only temporary" or "dont worry everything back to status quo in 16 months"