Online discount vs FLGS
I have a few friends that think the way Treebore does. Give me a discount or I shop online.
If I ran a store, in this town, I would give a discount to be competitive, but otherwise I would charge retail.
Retail price it the price an object is meant to be sold for. Out of the profit made there, a retailer then has to pay overhead, himself, and any employees. Game store discounts from distributors range from 40-60%, usually hovering in at 50-55%.
So for the $30 book you buy, your FLGS gets to keep $15. Woo. These are not high volume, high priced items.
Even when it comes to things like Games Workshop purchases, I would always rather buy local than online.
You can't return something 'online'. You can't play tournaments 'online'. Its just better to work with a good FLGS.