arwink said:
And that's exactly how banner advertising is supposed to work. It's a branding tool. I've always said that people who expect immediate click-throughs from an ad have unrealistic expectations - any click throughs are a bonus. What the ad is doing is reoeatedly exposing a publisher's brand.
To use the analogy I always seem to end up using - if you're driving along in your car and you see a sign on the side of the road advertising the new Batman movie, do you suddenly stop your car, jump out and run into the nearest cinema? No, you don't. What happens is that a couple of weeks later, when you and your friends are thinking of going to see a movie, you say "Hey, the Batman movie is out and looks quite good."
So, when it comes to banner ads here, people will see the ad a number of times. They won't take a lot of notice of it, but they'll see it. The next time they're in the gaming store, or browsing an online store, they'll see shelves of products they've never heard of and they'll see your advertised product - which will ring a bell. And they may pick it up and look at it.
Of course, they still may not buy it - it depends on what they think of the product when they see it, it depends on how good your ad actually was, it depends on whether they're in the market for that type of product right now, and a million other factors. But the advertising gives you an extra edge when they finally come to make that decision.
