IronWolf
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Separate Basic and Advanced product lines seem to have worked from 1977 until they stopped doing that. Pay-to-preview products? They have apparently never worked in the history of the roleplaying industry. (And I'm unaware of any other industry even trying it.)
I really do wish Paizo success with this. (Just like I wished WotC success with their Starter Set.) But I really don't believe any pay-to-preview product is going to be successful. (The niche it tries to fill doesn't seem to actually exist when you analyze it critically.) So Paizo does succeed, it will be because the product somehow elevates itself above being a mere pay-to-preview endeavor.
This set will let you play the game from 1st level to 5th level. On the slow XP track that can take quite some time to play through. You will likely be able to pick up PFS mods, or other early level mods and supplement your playing with those mods. The set seems to come with everything needed to play the game - dice, tokens of some sort, flip mat and such. A buyer literally gets a game in a box at a reasonable price and for much less monetary commitment than going the core rulebook route and the additional things you would need to get started that way.
I think this is a great product - hello Christmas gifts! This product potentially gives a great way to expose th game to someone that you might not otherwise be able to teach the game to due to time or distance constraints.
Call it pay to preview if want, but that ignores some of the items inside the box that will continue to be quite useful even if you move on to the main core rulebook 6 months later.