IronWolf
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These pre-painted minis won't be included with the boxed set. They will be available separately as a non-randomized set.
Perhaps they are aiming to kill two birds with one stone and create a "Basic Pathfinder" game that is also an "E6" (I guess in this case, "E5") rules variant?
None of the recent 'starter games' from WotC have been much good ('recent' in this case encompasses 3e as well as 4e). A good starter set is likely to succeed, whereas the bits of hype that WotC produced deserved to fail.