Could the point be made without risking antagonizing people needlessly with thinly veiled insults (eg. comparing 4e to new coke)?
The New Coke analogy- which I was among the first to bring up on these boards in reference to 4Ed- is not meant to insult 4Ed. Its not an
insult, its an
observation.
It is brought up because it is
the classic example taught in MBA programs (like the one I went through) when illustrating the potential pitfalls of reading too much into your market research and overcommitting to a particular business strategy or product.
Coke, the dominant softdrink manufacturer, had been losing market share to newer, sweeter softdrinks, especially Pepsi. They did extensive recipe testing in product labs, and millions of dollars worth of real-world product testing, marketing research. After the new recipe kept beating the old recipe AND other soft-drinks in test after test, they released New Coke and started winding down production of the original recipe.
It was a popular flavor, a world-beater according to empirical data.
The problem was 2 fold- it didn't fit into the identity of the product it was meant to replace, but even more importantly, the existing customer base didn't want the new flavor if it meant giving up access to the old. They wanted
both. While they expected New Coke to bring in new customers- which it did- they lost members of the customer base.
The rest is history. Sales rose sharply as new customers flocked to New Coke, but then declined steeply as the backlash began. It cost Coke a LOT, not just in expenditures, but also in market share.
We
know WotC designers did market research, at least according to their own statements, and we have no real reason to doubt them.
Many of the changes they put in the game seemed popular as HRs or in playtest, in 3PP D&D variants, etc. Many things they took out seemed unpopular or in some way flawed- especially things that were frequently HRed away.
Right before printing, 4Ed must have looked like gold.
The problem is that, like New Coke, many players in the existing consumer base didn't like the complete aggregation of changes 4Ed introduced
as a substitute for 3.X.* It didn't conform with the identity they saw in 3.X.
IOW, 4Ed risks becoming and is
already seen by some to be the New Coke of the RPG industry.
(There were also certain PR blunders that also muddied the waters as well, but that is a different issue.)
* I should qualify that statement: it is based on a variety of polls on different RPG websites since 4Ed's release. Right now, we are seeing a sizeable number of the "old guard" who simply aren't playing 4Ed for a variety of reasons, but 4Ed sales of the Core 3 are high. Even if 4Ed IS the New Coke of the RPG industry, we won't know for some time- the product is simply too new.